Quite a lot of us have gotten used to relying on our smart phone and never-ending access to the web for anything in our life – but how is the industry evolving? Keep reading to discover.
The new technology in mobile phones has brought along some innovations concerning the way phones are used as places of business. It is now quite typical to be able to pay with your phone, just as you would with a contactless bank card, meaning that you may not actually have to worry about bringing your wallet or remembering your pin number – that may be what your fingerprint is for! Additionally, entire financial organisations are now entirely app-based, and are driving the technology of banking, as shown for example by Monzo’s board. This trend of digital transformation business is going through can also be seen in the fact that numerous companies today provide their own mobile apps, adapting to a generation of consumers that grew up in the digital age.
One of the top trends in mobile app development that has been seen in the last couple of years is the debut of the concept of augmented reality. In the beginning, something like that might seem incredibly advanced, but in reality we have perhaps used it fairly recently and did not even realise. With the advent of renowned mobile-based video games where the content will surface based on your location, visible only through your screens, to image-sharing apps that create interactive filters for your selfies – for instance, something that will switch colour when you close your eyes – it is one among the recent trends in mobile marketing that should not be overlooked. Especially as the social media networks that host it can be so famous, as revealed by projects taken by VOXI’s parent company, it is worth noting that the next time you take a picture with heart-shaped eyes or some cute dog ears you will honestly be employing augmented reality.
The buzzwords we have all probably heard in the recent months regarding mobile innovations are likely associated with the next significant thing on the subject of connections: 5G networks. With such strong and reliable connections, supported by the likes of the Telecom Italia board, we can expect our phones to turn out to be the gateway to the access of most of our electronic belongings. Think about how synchronised we are already, with devices that can monitor our movements and health which are linked to our phones so we can access the data: the mobile app future trends will simply extend this kind of synchronisation to other kinds of devices, like our home appliances. Simply like today you can check your sleeping pattern and heart rate on your phone, tomorrow you might be able to see the temperature of your heating system, the contents of your refrigerator, or the moving pattern of your hoover.